Strategic Growth, Practical AI, Real Execution

I help startup teams sharpen go-to-market, improve execution, and adopt AI in practical ways that save time and drive growth.

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I help startup teams sharpen go-to-market, improve execution, and adopt AI in practical ways that save time and drive growth.

I’m a fractional CMO and AI enablement partner who works with early-stage and growth-stage B2B tech companies that need clearer positioning, stronger systems, and a smarter path from strategy to execution.

Over the years, I’ve learned that most startups do not need more noise. They need clarity. Clearer messaging. Better alignment. Better visibility into what is working. Better ways to move from ideas to action without getting buried in process, disconnected tools, or endless busywork.

That’s the work I love most.

My work sits at the intersection of strategy, marketing, operations, and practical AI adoption. Sometimes that means helping a company refine its market story. Sometimes it means building the systems behind growth. Sometimes it means helping a team actually use AI in ways that improve the way they work instead of just experimenting around the edges.

Strategic Growth Leadership, Without the Theater

I’ve spent more than 20 years helping B2B technology companies grow, evolve, and communicate value more clearly.

My background includes leadership across startups and growth-stage companies like Origin AI, Aizon, and Saama, where I’ve helped with everything from repositioning and demand generation to sales enablement, revenue operations, category storytelling, and market expansion.

I’m drawn to companies with smart people, ambitious goals, and some level of healthy chaos. That’s usually where the best work happens.

What clients tend to appreciate about me is that I can zoom out and think strategically, then turn around and help make the work real. I’m not especially interested in strategy that lives in a slide deck and never changes how a team operates. I care about strategy that creates traction.

Technical and Creative, on Purpose

One of the things that has shaped my work the most is that I’ve always lived in both worlds: technical and creative.

I started out programming in the early days of the web, and that technical foundation still influences how I think today. I naturally look for patterns, systems, friction points, and opportunities to make work flow better. At the same time, I’m equally drawn to messaging, storytelling, design, and the challenge of making complex ideas easier for people to understand.

That mix is a big part of how I work now. I can talk through growth strategy, shape market positioning, build systems, map workflows, and still care deeply about whether the end result feels clear, human, and useful.

My Approach to AI

I’m excited about AI, but I’m also very practical about it.

I’m less interested in hype and more interested in usefulness.

For me, AI is most valuable when it helps teams think better, move faster, reduce repetitive work, and communicate more clearly. That might mean team training, executive coaching, custom GPT workflows, ROI calculators, automation, RevOps dashboards, or smarter systems for research, planning, and execution.

I do not think most companies need AI for the sake of saying they are using AI. I think they need better ways to solve real problems, create leverage, and improve execution. That’s the lens I bring to this work.

How I Work

I’m collaborative, direct, and low-drama.

I like smart people, honest conversations, and work that leads somewhere.

I tend to do my best work with teams that want a real partner; someone who can help make sense of complexity, ask good questions, challenge assumptions when needed, and build momentum without creating more process than the team actually needs.

Clarity over jargon
Progress over posturing
Systems that support people, not the other way around
Innovation that is actually useful
Work that feels both strategic and grounded

Outside of Work

Outside of client work, I’m a photographer, outdoor enthusiast, and someone who pays a lot of attention to light, composition, and perspective.

That creative side shows up in my work more than people might expect. It shapes how I think about storytelling, brand, design, and even problem-solving. The images across this site are my own, and they reflect another part of how I move through the world: curious, observant, and always looking for meaning in the details.

I hold both B.A. and M.A. degrees from Virginia Tech, along with a leadership certificate from UC Berkeley.

Leadership & Community Involvement

In addition to my client work, I’m actively involved in organizations and communities focused on AI, innovation, leadership, and inclusion. I hold formal leadership and volunteer roles across several groups that are helping shape important conversations around technology, work, and community.