Develop marketing strategies that drive award-winning solutions to achieve market and user adoption thresholds


Turn around floundering products and programs or drive successful new product introduction

LEad Generation

Build group-up multi-source lead generation campaigns for emerging brands including Account-Based Marketing tactics

Thought Leadership

Gain industry recognition through press/analyst activities and drive partner and industry collaborations

About me

Executive-level strategic and developmental support

Crystal Black is a next-level, creative data analytics marketing professional with years of experience in providing executive-level strategic and developmental support to achieve brand-marketing and company objectives.

A few things I’ve accomplished

Global accomplishments in providing marketing expertise to achieve brand-marketing objectives in intensely competitive, volatile, high tech B2B markets. Record of turning around floundering products and programs and driving successful new product introduction.

Drive Revenue Growth

Drove top of funnel lead generation, accelerate pipeline growth, and support post-customer acquisition for ARR


Built and transformed start up and established global companies and products

Market Creation

Created market spaces for emerging technologies and the companies building them


Unified analytics across sales, marketing, and customer support for complete view of prospects and customers

Cross-functional Teams

Led integrated, global teams to cover business development, product marketing, customer support, and sales functions


Forged close relationships with direct and channel/partner sales teams, business development, and engineers

Companies I’ve Worked With


Don’t take my word for it – here’s what people who work with me say:

She is a rare strategic thinker who can also roll up her sleeves, exactly who is needed in that startup environment, and an impressive leader in a larger corporate one.

Tiffany Lyman Otten
Tiffany Lyman Otten

Un-Agency Owner

Her wealth of experience is not only inspiring but enables her to create a vision and in turn implement that vision with amazing speed and efficiency.

Eva Powell

Business Development Leader

Crystal is the most amazing and energetic marketing person in the business. I would say Crystal is an 11 out of 10!

Jason Vaux
Jason Vaux

Account Executive 

To put it bluntly: Crystal walks on water… Mainly because she’s smart enough to freeze it first, put some cleats on and carefully walk across it.

John Hawley
John Hawley


Let’s Have a Conversation

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See what I’m working on across my professional and personal life.

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