Strategy
Go-to-market design that scales from Seed to Series C, with measurable revenue impact.
Brand
Positioning and storytelling that make complex technology accessible and compelling.
LEad Generation
Multi-channel campaigns plus AI-enabled demand engines that shorten sales cycles.
Thought Leadership
Amplifying voices through speaking, panels, content, and AI-powered publishing workflows.
AI & Automation
Custom GPT assistants, automation flows, avatars, and RevOps dashboards to give startups an unfair advantage.
Why Founders Hire Me
Fractional Leadership with AI Edge
I help early-stage tech teams turn product vision into revenue. Fractional CMO leadership + practical AI and automation to scale what works without extra headcount.
Technical + Creative
Bridge engineering and market. Translate features into positioning that lands and sells.
AI, Applied
Custom GPTs and automations that cut research and content cycles from weeks to hours.
Measured Growth
RevOps, dashboards, and operating rhythms so pipeline, CAC, and payback stay visible.
A few things I’ve accomplished
I’ve helped global startups and growth-stage companies achieve breakthrough results in some of the most competitive, volatile B2B markets. My work spans turning around underperforming products, creating new market categories, and driving successful product launches.
ROI Tools That Win Deals
Built calculators and automation assets that empowered sales to demonstrate value late in the funnel and accelerate closes.
Hyper-Personalized Engagement
Designed AI-driven follow-up programs that turned first meetings into momentum and reactivated dormant opportunities.
Category Creation & Market Entry
Helped startups define new categories and successfully launch products into competitive B2B markets.
Revenue Alignment Through RevOps
Unified sales, marketing, and CS analytics into dashboards that gave leadership a complete view of revenue health.
Thought Leadership Platforms
Positioned founders as credible category leaders through speaking, PR coverage, and analyst attention.
Hands-On AI Innovation
Delivered GPT assistants, automated workflows, and avatar-based campaigns that reduced manual work and amplified reach.
Companies I’ve Worked With
Testimonials
Don’t take my word for it – here’s what people who work with me say:
She is a rare strategic thinker who can also roll up her sleeves, exactly who is needed in that startup environment, and an impressive leader in a larger corporate one.
Tiffany Lyman Otten
Un-Agency Owner
Her wealth of experience is not only inspiring but enables her to create a vision and in turn implement that vision with amazing speed and efficiency.
Eva Powell
Business Development Leader
Crystal is the most amazing and energetic marketing person in the business. I would say Crystal is an 11 out of 10!
Jason Vaux
Account Executive
To put it bluntly: Crystal walks on water… Mainly because she’s smart enough to freeze it first, put some cleats on and carefully walk across it.
John Hawley
Engineer
Let’s Have a Conversation
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