Aizon – 2020

Aizon was formerly called Bigfinite, which was intended to represent “Big Data, Infinite Possibilities,” but Americans were having a hard time with the pronunciation and getting caught up in the “finite” aspect while big data was no longer the most advanced technologies Aizon was selling. The decision was made to rebrand to Aizon to more fully embrace the AI aspect of the technology and go more head to head with other AI perceived competitors. In the rebranding, we moved away from the “geek speak” of the old site and focused on business values, especially for manufacturing operations personas.

APTARE – 2013

APTARE was in a shrinking business and looking to revamp sales and marketing. In addition to rebranding and updating company messaging, the site was redesigned with an additional partner portal included. Overall, in addition site content, the team average a new content asset each week including marketing material and training videos.

Ethernet Alliance – 2011

The marketing arm of the IEEE was looking modernize their site and attract more members. This was a part of a larger branding effort that included social media and press. I still rather like the cable tree!

SATA-IO Chinese Site – 2008

SATA-IO was looking to expand their presence to the next major geography was designing SATA product… China. I project managed an international membership to translate and publish the site in China.

Finisar – 2006

Finisar’s brand across business units was completely different. I worked cross-functionally with sales, marketing, executives, and IT to create a new brand bringing the favorite elements of each organization into one web site.

This project later expanded to include an intranet for customers and partners.