If you’re a founder or operator, you’ve probably felt it: the AI news cycle never stops. New tools, new launches, new hot takes every day. The truth is, you don’t need to keep up with everything. You just need a filter. Here’s how I build mine, and how you can too.

3–4 Key Takeaways (condensed from LinkedIn):

  1. Follow the Right People, Not Everyone.
    Thoughtful leaders like Liza Adams, Andy Crestodina, Christopher Penn, and Ethan Mollick share practical, strategy-first insights instead of hype.
  2. Curate Your Listening.
    I rely on podcasts like Marketing AI Institute’s show to distill what matters for marketers and operators without drowning in the technical weeds.
  3. Make Newsletters Work for You.
    SmarterX and Almost Timely News are two examples that consistently translate breaking AI news into actionable context for business leaders.
  4. Find Local (or Virtual) Communities.
    For me, groups like Rocky Mountain AI Interest Group and Women in AI Colorado keep me grounded and challenged. Wherever you are, there’s likely a peer community worth tapping into.

The trick isn’t to consume more, it’s to curate better. Each month, I check in with my sources, spot the patterns, and ask one question: what does this mean for early-stage founders and marketing leaders? That filter keeps me focused on the signal, not the noise.

Want the full list of sources and communities I rely on? Read my original LinkedIn article.

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