Strategy
Develop marketing strategies that drive award-winning solutions to achieve market and user adoption thresholds
Brand
Turn around floundering products and programs or drive successful new product introduction
LEad Generation
Build group-up multi-source lead generation campaigns for emerging brands including Account-Based Marketing tactics
Thought Leadership
Gain industry recognition through press/analyst activities and drive partner and industry collaborations
About me
Executive-level strategic and developmental support
Crystal Black is a next-level, creative data analytics marketing professional with years of experience in providing executive-level strategic and developmental support to achieve brand-marketing and company objectives.
A few things I’ve accomplished
Global accomplishments in providing marketing expertise to achieve brand-marketing objectives in intensely competitive, volatile, high tech B2B markets. Record of turning around floundering products and programs and driving successful new product introduction.
Drive Revenue Growth
Drove top of funnel lead generation, accelerate pipeline growth, and support post-customer acquisition for ARR
Brand
Built and transformed start up and established global companies and products
Market Creation
Created market spaces for emerging technologies and the companies building them
RevOps
Unified analytics across sales, marketing, and customer support for complete view of prospects and customers
Cross-functional Teams
Led integrated, global teams to cover business development, product marketing, customer support, and sales functions
Smarketing
Forged close relationships with direct and channel/partner sales teams, business development, and engineers
Companies I’ve Worked With
Testimonials
Don’t take my word for it – here’s what people who work with me say:
She is a rare strategic thinker who can also roll up her sleeves, exactly who is needed in that startup environment, and an impressive leader in a larger corporate one.
Tiffany Lyman Otten
Un-Agency Owner
Her wealth of experience is not only inspiring but enables her to create a vision and in turn implement that vision with amazing speed and efficiency.
Eva Powell
Business Development Leader
Crystal is the most amazing and energetic marketing person in the business. I would say Crystal is an 11 out of 10!
Jason Vaux
Account Executive
To put it bluntly: Crystal walks on water… Mainly because she’s smart enough to freeze it first, put some cleats on and carefully walk across it.
John Hawley
Engineer
Let’s Have a Conversation
Latest news from my blog
See what I’m working on across my professional and personal life.
