What’s Your Tech Stack?

I always appreciate the Peak Community and the great team there and was honored to participate in their panel on, “What’s Your Tech Stack” recently. Take a look as I join Caroline Lobos to discuss marketing tech stacks and how they differ between large companies and earlier stage startups.

In this panel, we discussed the marketing tech stack and why certain decisions were made. I approached this panel as a marketing advisor for seed-stage startups, discussed how small companies can have sophistication even with a small budget and limited tech stack. I focused on building the foundation for marketing, sales, and customer success and used my most recent start-up experience to reinforce what we can expect and what we can’t from building the foundational elements of a tech stack, especially in account-based marketing.